Approaching the Media, following up, and securing Media placement for top TV, Radio, and Print media outlets is what we do on behalf of our clients. We manage the communication between our clients and the media to secure Local, National, and Global Media coverage. Our clients receive Coverage Confirmation Letters, Detail-Result Media Tracking Reports and the best part is the published placements. We develop targeted Media Lists derived from the Target Market Research.
We develop Media Kits in advance for the media to review. You’re probably asking yourself right now, “What is a Media Kit?” This may be the first time that you’re hearing about it. A Media Kit is not the same as a Press Kit, however very similar. The Media Kit entails so much more and is used at a specific time during your Media campaign.
We reach out to the media (Reporters, Editors and Producers) using several methods, such as Personal Connections, Media Calls, Customized Pitches, Press Releases, Media Outreach Campaigns and Targeted Distribution Programs. All of these avenues are needed for brand awareness. We respond immediately to media inquires because we don’t want the media to move on to the next story due to a lack of follow-through. Publicist provide the media with accurate information, material, resources, details and facts to assist with producing your compelling story.
The media sends PR Firms topics of the types of stories they want to cover, therefore a PR Specialist will tailor your services or products to fit a particular topic of interest.
We provide Speaking Engagement Coaching and Media Training to prepare you for media interaction to ensure your key messages are conveyed to the public by staying focused on your 5 main points and 15 sub-points.
When you like to travel for either personal or business-related matters, your Publicist will reach out to the media outlets in the areas that you travel to cities and states. This always seems to be a more feasible alternative than setting up tours outside of your traveling adventures. On-site Reporters will provide media coverage when you’re participating in an event. We secure media by conducting a Media Outreach within the local and surrounding areas where the location of the occasion is being held.
We’re not the type of boutique firm to hound and bug media professionals. We stand by our Media Touch Point System to ensure that we stay on their good side:) We start and maintain our own connections with the media and intend to have long-lasting good collaborative relationships. Nevertheless, we have worked on the other side, so we know exactly what meets their guidelines and how to hold their interest. Some media outlets that we have used in the past reach out to us for newsworthy stories because they know the quality of our work meets their publication expectations.
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