Tag Celestial Caring Enterprises

Why Authors Need to Know Their Target Audience

Writers and authors need to know their target audience so they can identify with not only the audience, but the leaders within that audience. If you are writing a book in any genre, know your ideal readers. Readers that can relate to your book.
When you think about writing your book, focus on how your book will help your readers. What message(s) are you trying to convey to your target audience?
 
You may wonder why is it important to have specific topic (s) on why you’re writing your book. Do you think specific topics do not apply to you because you are writing a fiction book? Maybe you may think the book you are writing is for everyone.
 
Well, I’m sorry to bust your bubble, but if you want to be a successful author, have a specific topic(s). Know your target market and audience because your book is not for everyone. I hate when I hear that. Don’t fool yourself. If you think your book is for everyone, good luck on getting sales because without a defined marketing plan, you have a book hidden between other books; and your an author blending in with the rest; so who knows you and I’m not talking about your family, friends, and those on your social media platform. I’m talking about who knows you outside of your community?
 
I will give you a major reason in the importance of having a defined message; target audience; and target market. When you have a message, you know who your audience is; and you know which market to tackle, if you plan on doing book tours; and I’m not talking about virtual book tours. I’m referring to when you plan to travel.
 
Another reason is to create a strategic book marketing plan. How can you do that if you don’t know your topic, message, target audience, and target market? When you know this, you’re able to implement the strategies in your marketing plan and that is when your sales will increase.
 
The last important reason (although there is more) is for you to create alliances with experts and influencers that relates to your specific book. When you know this pertinent information, you’re able to start the process in researching, identifying, and connecting with those individuals. There are several reasons you want to build relationships with experts and influencers. You want to seek major endorsements for you book; and this is a way to go about it. That connection is the door into their audience and from there many opportunities will open up for your book; and you as an author.
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A Glimpse in the World of a Publicist Part 2

A Glimpse in the World of a Publicist Part 1 Blog was about the work I did during the day! 

A Glimpse in the World of a Publicist Part 2 Blog is about the work I started doing overnight #NoSleep and working throughout the day; and leading into the next night!

March 5, 2019  I have a long night ahead of me to catch up on work; and deadlines to meet.  Since I will be working with no interruptions tonight, I figured this would be a great time to write a Part 2 Blog on the duties I’m about to do.  You will learn more about what I do as a Publicist.  I’ve been hearing many tell me they don’t know what a Publicist does. Here is a glimpse into the life of a Publicist. You will read about what I do and not so much on how I do it.  Also, I have to keep in mind confidentiality and trade secrets, so this is going to be a general blog on what I do.

1:00 AM – I like to work backwards, so I look into my last notebook and work back to my first notebook, if that makes any sense.  I do this because the current is most important and I can work the past out in due time. First on my agenda is to continue launching my Author client’s social media campaign for her upcoming event.  I have a lot of content and visuals I previously prepared for the campaign.  I had to do my homework to prepare for the campaign. Research; client communication; and a game plan on how I want to execute the campaign.  I use a Social Media Content Calendar on an Excel Spreadsheet.  Organization is key when working with clients!

2:30 AM – Taking a short break.

4:49 AM – My Artist client texted me to inform me that he has a live in-person interview at 5 PM EST. At this time my phone was at 2%, but  I will be giving him a call to discuss the details and promote his upcoming interview.

5:15 AM – My break ended up being a LONG break. I got caught up in a movie, “Friends with Benefits.”  It was so good I couldn’t stop watching it. Then warmed up my dinner that I never ate last night and drinking hot chocolate. I’m ready to get back to work now.  I needed that relaxation anyway! I didn’t think it was going to be long.  LOL! However, during the beginning of the movie, The social media campaign for my client was still running.

5:25 AM – I’m going over the proofs of a website to ensure all content was done by the graphic designer. Not giving out any info, the official news will be released soon! I’m editing the content on the website.

7:18 AM – I noticed that the Leading Global Broadcast company that deals directly with the National Charts such as the Top 200…basically ALL of the Charting for the Music Industry is now following me on Instagram and liking my content from my postings.  I already receive radio airplay reports directly from them for my clients, so that was pretty cool! Like I always say…I must be doing something right!!! It’s time to drop off my boys to school; and they made it to school safely and on time.

9:12 AM – Getting back to where I stopped earlier…working on the website and proofs.  Currently, I have 4 pages to review and edit that content on the website, however I can barely keep my eyes open. There’s no way I can function in the state I’m in right now when it comes to reviewing pages and editing content. So I really need to get my second wind back.  I have a meeting at 10 AM, so I’m going to take the rest of the time to get in a quick nap or at least relax.

Handled personal business and relaxing. Unfortunately, no shut eye.

My business partner called me to discuss the website.

1:19 PM – I went back to editing the website.  All editing is done.  Site has been published to make sure all is ready for public launch.

Between this time, I got myself ready for the day. I took Jon to his doctor’s appointment.

3:35 PM – While at the gas station I emailed my business associate and he got right back to me in regards to my request, which he accepted.  We have been working together for years.  He’s a major connection or shall I say his company is a MAJOR force behind my Public Relations Boutique Firm.

During this time, I picked my kids up from their friend’s house. We all + Jordan’s friend …I stopped at McDonald’s to get them a snack came back to our house.

6:00 PM – Preparing for the Local, Regional and National PR Campaigns. (While Jordan gets ready for basketball practice.)

6:25 PM – Left to drop Jordan and and his friend, Ben to Basketball Practice; made a quick stop and came back home.

6:25 PM – My client called me and at 6:38 PM I called him back to discuss his upcoming in-studio interview.  We are scheduled to have a phone meeting later on tonight to discuss his current release and new music releases.

7:00 PM – Back to preparing for the PR Campaigns…I have a launch deadline to meet.  Sometimes some social media networks are available to use; and some not. So now, I can’t use the one I want to use. I will need to create a different social media account because there is only one that has yet to be set up; and it needs to be set up before the launch.

7:35 PM – My partner called to discuss business that needs to be handled asap.  I added more to do’s to my notebook.

7:48 PM – I’ve been looking for a email; and ran across a email from the DJ I submitted my client’s music to for music rotation.  He informed me that he played my client’s 2 songs during the indie segment of the show; and he’s going to do so again. He will give me a heads up when his music is going to play, so we can hear his music playing:)  I would love to hear the show as well.

8:28 PM – Until I hear back from my business associate, I’m going to work on branding social media networks because visuals need to be updated.

8:34 PM – My partner called me to discuss minor issues that need to be fixed on the website.

10:48 PM – I’m finally done with working on the website and social media networks.  I’m ready to take a break and eat dinner…Chinese food! Yum! Yum! I’m starving!

11:18 PM – I still haven’t ate my dinner yet. Too busy taking care of some business matters for my upcoming campaign launch.  At this time, I heard back from my business associate via email with FAB news! Let’s just say he is totally a life saver.  I can’t explain it, but God is always on time.  He’s always has had my back from day 1 and we never even met in person via he is located all the way in California. Company to Company, we make it all WORK! So now, I can finally eat my dinner and actually enjoy it without having any business worries. Whew! Thank you Jesus!

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Author of A Thousand Miles in My Shoes & Motivational Speaker, Stephanie C. White is Preparing High School Students for Success ~ What’s Next After High School?

A Thousand Miles in My Shoes Book Cover A Thousand Miles in My Shoes
Stephanie C. White
Memoir
Lightning Fast Book Publishing Company
April 17, 2018
Hard Copy
218

Stephanie C. White, in her prolific first literary offering, takes each reader on a journey from unthinkable personal tragedy as a child to a life of defeating the odds en route to undeniable victory. "A Thousand Miles in my Shoes" is an inspirational memoir that all readers can relate to. No one is exempt from life's sudden reversals of fortune. If one overarching theme exists in this fascinating story, it is that God's omniscience is greater than any tragedy we will ever face. After reading "A Thousand Miles In My Shoes," you will be able to overcome, grow, forgive, and experience unimaginable breakthroughs.

Stephanie C. White is the Motivational Speaker in Philadelphia

January 17, 2019 – Stephanie C. White was invited to be a Motivational Speaker in Philadelphia, Pennsylvania.  She will head to Philly on January 30, 2019 with some DC High School students.  At the event, Stephanie C. White will be speaking to High School students about Career Readiness and having the confidence to move forward with their goals.

About Stephanie C. White

Stephanie C. White resides on the western shore of Maryland.  She has a BS in Business Administration from the University of Maryland Eastern Shore and a MS in Management with Marketing from the University of Maryland University College.

In September 9, 2017, Stephanie completed a certificate in event planning from the International Association of Professions Career College. (IAP) and then became a member of the International Association of Professional Event Planners.

The Event Planning firm, Stephanie White Events located in the Washington, DC Metropolitan area  was established by the Managing Director & Lead Coordinator, Stephanie C. White.

She wrote a memoir, “A Thousand Miles in My Shoes” about her life and enjoys blogging about event planning. Outside of events and writing, Stephanie enjoys relaxing with a book; exercising, traveling, and hanging out with friends and family.

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[EXCLUSIVE] The New Episode, “Star” Taps into the Issues Facing LGBT

Tyrese, Lee Daniels, & Amiyah Scott Speak Out

On February 13, 2017 I interviewed Tyrese, Lee Daniels, and Amiyah Scott from the Fox TV show, “Star.”  The new episode airing today, Wednesday February 15, 2017 will influence how Lesbians, Gays, Bisexuals, and Transgender’s are viewed.  I hope for others to have a better understanding on an issue that is needing to be addressed.  Our conversations should help others build a positive reflection on what is negatively judged.

 

It’s time for others to reflect on how they treat those who are considered different from themselves.  Many are so quick to judge, yet to be judged.  Amiyah Scott had to not only play the character role of Cotton, but is a transgender. 

“I know I was playing a role, but even just me acting, felt so uncomfortable.  You can only imagine how it would feel in real life, if that happened.  People think they can pray over you.  People think something is wrong with you.  Why is there something wrong with me for wanting to be who I am.  And I think that the people who do judge individuals in that way would look at how they come off.  Some are monstrous.”

People of different races are always hating one another just because of their race in which one doesn’t have a choice on choosing their own race when born.  Lee Daniels, the creator of the hit shows, “Empire” and “Star” gets to the root of the problem.

“Me living as a gay man is not a choice, however it’s my choice to believe that it’s not a choice.  Just like it’s your choice to believe or Tyrese’s choice to believe that it wasn’t a choice that we are black people or we were born into our blackness.  So I think that it’s really an open discussion.  It brings open a conversation.  I think that Jamal being put in the trash had laid down the foundation for us to step it up a notch and to talk about other issues.”

The upcoming new episode on, “Star” deeply sheds light on LGBT. With the direction taken in this episode, I asked Tyrese how it directly affects the pastors because he plays the character of Pastor Bobby Harris.  In the show, he’s in a relationship with the character Carlotta played by Queen Latifah and together they face a hardship concerning Cotton.

“I think the way it’s going to affect pastors is that pastors will be able to say, ‘Well, the cameras weren’t rolling; Lee Daniels wasn’t directing me; but I’ve done this multiple times.  I’ve prayed over men who have confessed to being child molesters.  I’ve prayed over men who are sex addicts or men who have problems with gambling.  I’ve prayed over men who are married to women, but find themselves desiring men while their married.’  And their running and turning to God.  Everybody else turns to God.  All of whatever those reasons are.  So, I just think at the end of the day when you enter the preachers’ quarters and enter the church and they say come down to the alter, everybody is walking to the alter with their own individual things that their trying to turn to God on because obviously, some of their things are much bigger than us.  If we all had the answers, then most of us wouldn’t be in church.  Some people like going to church to be around folks, but when I go to church, I go because I’m trying to evolve, grow, and climb up even further of the spiritual ladder because I pray that I get to always meet a better version of myself.  That’s why I go to church.”

Tyrese goes into saying that he is not putting those that are gay into the category of the different men he stated above who have committed crimes; has addictions; habits, etc. He is simply using those types of people in general as an example of the real-life situations that the pastors face with their church members. 

“When it comes to our individual experience or relationship with God, we all fall short.  We all run to God for our own individual things, issues, and stuff.  And so for you to condemn or look down on somebody because their stuff is different from your stuff than you’re doing God’s job which is judging.  That’s not your job.”

 

Tonight, is the night that many will tune into the new episode of, “Star” and experience such a touchy topic within scenes that could change the way in which people see others, as well as how others should be treated and not mistreated. Furthermore, Tyrese talks about this controversial subject with The Breakfast Club. 

 

Tyrese has a sit down with Wendy Williams to discuss tonight’s show coming on at 9p EST

Follow Tyrese on Twitter, Instagram, and Facebook.

Follow Lee Daniels on Twitter and Instagram.

 

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Introducing a Published Author

I’m introducing Published Author Rachael Tamayo from Houston, Texas.  Not only is she my Critique Circle Friend, but I’m her Book Publicist. It is a pleasure to work with her as she launches her first book, “Chase Me” in the Friend-Zone Series.

Who is she???  She’s a police dispatcher/911 operator, and a Romance writer. She’s a wife and mother living in Houston, TX with her husband of twelve years and her three year old son. They all live happily with their yellow Lab, Daisy and their African Grey parrot, Sassy.

When she’s not writing or working, you can usually find her at home enjoying quality time with her husband and son, or maybe a large family get together with her fantastic extended family.

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                                                                Photo Credit: Adriana Lopez

Her first novel, “Chasing Me” in the Friend-Zone series is published by Solstice Publishing set to be released on July 1, 2016.  We’re so excited about the wonderful promotions leading up to the release date for her reading fans and new fans.  You do not want to miss all of the fun!!!  Let’s see what Rachael has in store for you….

Win a free copy of the new release, “Chase Me.”

Win one of four Kindle versions of her new upcoming series romance, “Chase Me” Book 1.

This is how to enter:

Contest Dates:

Fri, Jun 24, 2016 1:00am to Sun, Jul 10, 2016 2:00am


1. Like and share this post.

2. Like her author page.

3. Visit www.RachaelTamayowrites.com and sign up for email updates on upcoming new releases, the sequels to “Chase Me,” and news about what she’s working on. Please be advised that all emails will come directly from Rachael Tamayo, not a computer.  She will never share your email or information with anyone. 

4.Post an honest review on Goodreads after you read the book.

Contest ends July 10th.

Winners will be selected randomly and notified on July 11th by the email with their free Kindle version.

Rachael Tamayo’s “Chase Me” Book Launch will be held Friday July 1, 2016 from 7pm – 10pm CDT. 

You can get your Kindle Copy today!

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Rachael Tamayo in celebrating the release of “Chase Me.” The first book in the Friend-Zone series. Some other great writers might stop by. Win a free copy, join in the author chat, and lots more! 

Here is your invite. HERE

 

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My name is Adrienne Lawrence and my friends are my life. I wish I could say the same about my family, we just don’t get along.  One summer day after a barrage of comments from my Mom about not having a date for a family wedding, I fell headfirst over my own big mouth and lied about having a boyfriend.

Thank God for my lifelong friend, Clint Montgomery. He knows me well enough to play the part, and is sweet enough to step in and save me from a week of embarrassment at a venue wedding across the country.

It sure doesn’t take long for things to heat up between us, and man is that confusing. It’s hard to remember that you’re pretending when It just feels so real. His history of philandering has a way of cooling me off, but when he kisses me, I keep forgetting that I don’t want to be one of the women left in his wake.

How to connect with Rachael Tamayo:

You can find her on Facebook.

You can find her on Twitter.

You can find follow her on Pinterest.

You can find her on Goodreads.

 

For Media Inquires or Bloggers please contact:

Celestial Caring Enterprises

Tishawn Marie, Book Publicist

tishawnmarie@celestialcaringent.com

209.227.4643

We look forward to hearing from you!

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Today is National HIV Testing Day

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Today, in honor of National HIV Testing Day Celestial Caring Enterprises and our client, Essence Magazine Bestselling Author, Tia Hines encourages you to get tested for HIV. HIV (human immunodeficiency virus) that causes AIDS.

The only way to know if you have HIV is to get tested. Many people with HIV don’t have any symptoms. In the United States, 1 in 7 people living with HIV don’t know they have it.

Even if you don’t feel sick, getting early treatment for HIV is important. Early treatment can help you live a longer, healthier life. Treatment can also make it less likely that you will pass HIV on to other people.

Am I at risk for HIV?

HIV is spread through some of the body fluids, semen (cum), vaginal fluids, and breast milk. HIV is passed from one person to another by:

• Having sex (vaginal, anal, or oral) without a condom or dental dam with a person who has HIV.
• Sharing needles with someone who has HIV.
• Breastfeeding, pregnancy, or childbirth, if the mother has HIV.
• Getting a transfusion of blood that’s infected with HIV (very rare in the United States.)

Thanks to the Affordable Care Act, the health care reform law passed in 2010, insurance plans must cover HIV testing. Talk to your insurance company to learn more. Free HIV testing is also available at some testing centers and health clinics.

“HIV does not discriminate.” ~ Tia Hines

The Most Talked About Youth Discussions
Teens Are Not Exempt from HIV

Author Tia Hines is spreading a message through her YA Urban Fiction novel series, “ That Girl is Poison” to shed light on the most talked about youth discussions involving the following topics: Sex, Promiscuity, HIV, Abuse, Teen Rape, Child Sexual Assault, Pregnancy, and Neglect.

This sexual assault survivor is a youth mentor that has a very fascinating way of reaching the young generation and inspiring adults to set goals to create dreams and never stop striving to achieve new heights.

The first book in the two part series was published by Urban Books in 2012, this work is about Desire Jones, a young, hot-to-trot teen who lives life on the edge. Abandoned by her mother, she yearns for love and attention. Her uncle shelters her, but life is impossible to bear with his abusive wife. To make things worse, she gets involved with Malik, who shatters her hope and trust by leaving her pregnant and infected with HIV. So hardened, she decides to do the unspeakable, purposely infecting people with her disease. Of course, no one knows of her intent, not even her best friend, Jennifer, who unwittingly helps Desire find her victims. Will Desire realize the error of her ways before it’s too late? The forthcoming second book, “That Girl is Poison Too” will follow.

“The powerful lessons in my book reflects on respect, love, and protection. Many can relate to my own growing pains which is displayed in my fictional character experiences,” said Tia Hines.

That Girl is Poison Book Cover

That Girl is Poison ($12.68, 288 pages, 5.5 x 0.9 x 8.2, paperback, ISBN: 1-60162-517-0, is available at online booksellers and distributed by Kensington Publishing Corp. Urban Books is one of the nation’s largest African-American owned book publishing company located in New York and founded by book mogul and best-selling author, Carl Weber whom has published over 2500 African-American topic based books. For more information, please visit www.urbanbooks.net.

NOTE TO MEDIA: To arrange for an interview with Tia Hines, write a feature story, book review, or quotes, please contact Tishawn Marie, Publicist 209.227.4643.

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Introducing Essence Bestselling Author, Youth Mentor, & Sexual Assault Survivor

That Girl is Poison Book Cover

Today concludes Sexual Assault Awareness Month, Child Abuse Awareness Month, and the 16th was Teen Literature Day. I would like to end this month by presenting an inspirational introduction.

Meet Tia Hines. She is a published author with Urban Books, youth mentor and a sexual assault survivor that has a very fascinating way of reaching the young generation and inspiring adults to have dreams, and if you don’t already know her, you will want to.

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Tia Hines is an author from Boston, MA who is making her mark in the literary world. She is a full time training specialist by day and a writer by night. When not writing, she dedicates her time to mentoring and teaching hip-hop dance to youth. She graduated from Northeastern University with a Bachelor’s degree in Business Administration and has a Master’s degree from Suffolk University in Criminal Justice. Tia discovered her passion for writing at a very young age. She figured she could create unimaginable stories through an explosion of words. With this in mind, she wrote her first novel, “Drama,” which successfully debuted as an Essence Magazine Bestseller. She has now written her second novel entitled, “That Girl is Poison.” In addition to that, she is in the process of launching her own publishing company. Her main goal is to get more youth to read and she plans to accomplish this by writing a series of intriguing novels. Tia wants to inspire everyone to set goals to create dreams and never stop striving to achieve new heights.

Today, Tia is spreading a message through her novel, “That Girl is Poison” shedding light on the most talked about youth discussions involving the following topics:

• Sex
• Promiscuity
• HIV
• Teen Rape
• Child Sexual Assault
• Pregnancy
• Abuse (Emotional, Mental, Physical)
• Neglect

Her powerful lessons in this book reflects on respect, love, and protection. Whether hearing her speak or reading her words, people are immediately drawn to Tia’s fictional character experiences many can relate to, and her own growing pain experiences…and, of course, her motivational life lessons.

To arrange for an interview with Tia Hines, write a feature story or book review, please contact Tishawn Marie directly at 209.227.4643 or send an email: pr@celestialcaringent.com. If you would like to receive access to the digital copy of the book, one can be provided to you. And, here are two links: the book cover for “That Girl is Poison” and the book trailer.

“That Girl is Poison” is available for purchase at Amazon.

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